“Some people are convinced that the placebo effect must exist, because they notice when children receive a mild injury, kissing the boo-boo or perhaps applying a band-aid seems to soothe any upset. But I don’t think this is a healing placebo effect at all. This is a rational process of people who are new to the world encountering a disturbing situation, and going to people they trust with more experience to find out how freaked out they should be. Deciding how upset to be based on contextual information is different from healing”